MVMT, a burgeoning global watch titan sought to orchestrate an A/B test for their latest opulent offering: a collection of exquisite ceramic timepieces. Having meticulously sculpted their brand's aesthetic, they want to level things up with Timothy Hogan, to elevate their timepiece and watch photography campaigns.
Social Media Product Photography:
Elevating presence and deepening impact with high end visuals
Client:
MVMT
Services:
Production
Product + Commercial Photography
Retouching
Driven by an unwavering pursuit of excellence, the brand embarked on a quest. Their aim? To discern whether the allure of meticulously crafted higher-end product photography and evocative videos could generate heightened interest and augment sales for their novel, premium releases.
Enter
Timothy Hogan
Entrusting their aspirations to the adept hands of commercial product photographer Timothy, renowned for his finesse in the world of luxury brands, proved to be a watershed moment.
His mastery of light, refined over years of collaboration with top-tier watch and timepiece brands, became a symphony of precision to orchestrate the ceramic watches' grandeur.
Embracing the tenets of minimalism, the canvases were transformed into pristine backdrops, unequivocally bestowing the spotlight upon the elegantly timeless marvels themselves.
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STRESS FREE LOCATION PRODUCTIONS
Our team is resourceful and collaborative.
We saw how the Mondavi and Constellation Brands resources were stretched thin - and made it our goal to have every production be as stress free and creative as possible.
DELIVERING A NEW AESTHETIC
Separating a brand from industry cliches and the compeition
We showcased the filtration process in order to lend an elevated and premium feel to something that’s invisible to most consumers, we had to show them something they’ve never seen before.
IN-STUDIO LUXURY STILL LIFE CAMPAIGN
Bold, attention grabbing still life is our forté.
We took out all the stops to create the perfect ad campaign visuals to support Mondavi's groundbreaking collaboration with french porcelain manufacturer, Bernardaud, and the release of the wine industry's first NFT.
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