CASE STUDY: AVION
"It's Different Up Here" - a motion campaign with Ogilvy Chicago

 

“Our goal was to reimagine the Avión experience -
daring and sophisticated, iconoclastic, and unapologetically itself.”

-Tim

 

A NEW VISION FOR TEQUILA

 

How do you stand out in the crowded beverage market—especially in Tequila,
where brands rely on the same clichés: agave fields, smiling farmers, and celebrities?

Avión wanted a fresh, bold approach, so Ogilvy Chicago
approached us to create a cliche-free modern aesthetic.

With a focus on tabletop production, motion control, and slow-motion cinematography,
Tim was ready to create a captivating campaign designed to leave a lasting impact.

 

 

DIFFERENTIATION THROUGH INNOVATION

 

What sets Avión’s Cristalino tequila apart is its unique filtration process.

To convey this invisble quality, we needed to invent something truly unique.

Our talented crew developed two custom rigs to create wholly original liquid shots,
showcasing Avión’s crystalline clarity in an entirely new way.

 

 

 

Avion Tequila campaign Motion control with cinema robots for high speed cinematography, and slow motion cinematography by commercial video director timothy Hogan in Los Angeles, New York and Chicago.
Avion Tequila campaign Motion control with cinema robots for high speed cinematography, and slow motion cinematography by commercial video director timothy Hogan in Los Angeles, New York and Chicago.
Avion Tequila campaign Motion control with cinema robots for high speed cinematography, and slow motion cinematography by commercial video director timothy Hogan in Los Angeles, New York and Chicago.
Avion Tequila campaign Motion control with cinema robots for high speed cinematography, and slow motion cinematography by commercial video director timothy Hogan in Los Angeles, New York and Chicago.
Avion Tequila campaign Motion control with cinema robots for high speed cinematography, and slow motion cinematography by commercial video director timothy Hogan in Los Angeles, New York and Chicago.
Avion Tequila campaign Motion control with cinema robots for high speed cinematography, and slow motion cinematography by commercial video director timothy Hogan in Los Angeles, New York and Chicago.
Avion Tequila campaignMotion control with cinema robots for high speed cinematography, and slow motion cinematography by commercial video director timothy Hogan in Los Angeles, New York and Chicago.
Avion Tequila campaign Motion control with cinema robots for high speed cinematography, and slow motion cinematography by commercial video director timothy Hogan in Los Angeles, New York and Chicago.
Avion Tequila campaign Motion control with cinema robots for high speed cinematography, and slow motion cinematography by commercial video director timothy Hogan in Los Angeles, New York and Chicago.
Avion Tequila campaign Motion control with cinema robots for high speed cinematography, and slow motion cinematography by commercial video director timothy Hogan in Los Angeles, New York and Chicago.

 

THE NEW AVION

 

This project was a full expression of all the things we love to do:
 solve tough problems; build inventive rigs and sets;
and achieve a final product that is dynamic, mesmerizing, and stunningly beautiful. 

 

 

 

"Thank you Timothy for the collaboration and beautiful direction you brought to this campaign. We could not have done it without you!"


- Maggy Lynch-Hartley | Executive Producer at Ogilvy Chicago

 

 

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