In part one, we highlighted the importance of our photo production company's exploratory shoot with Robert Mondavi Winery to create an entirely new visual aesthetic for the brand by using Tim's expertise in wine product photography.
In part two, we'll explore our stress-free remote location shoots.
Expanding reach
with autonomous remote productions.
As brand managers and creative directors know, in-house resources are stretched thin and wear too many hats.
In our intro calls with the team at Constellation Brands, we saw an opportunity to alleviate stress by providing a hands-off approach to creating product photography content for the Mondavi Brand.
Because of the trust and distinct brand aesthetic established in our exploratory shoot, we were able to create an entire suite of content across several commercial beverage photography productions with limited input from the brand team.
We simply did what we do best.
Client:
Robert Mondavi Winery
Constellation Brands
Services:
Creative Direction
Location Scouting
Beverage Product Photography
Location Photography
Retouching
Why restrict ourselves to our (amazing) beverage photography studio?
We leveraged the landscape and natural light of Ojai to build a series of timeless still life images of wine glasses, bottles and pours that have been used on the Robert Mondavi social channels, marketing materials and in-store.
Product shot, elevated.
Instead of a boring e-commerce shot, we used finesse and natural light for wine bottle product photography that wowed the RMW Team, their followers, and wine enthusiasts alike.
New Perspectives.
We searched high and low for new camera angles that created frame-worthy images.
Immersive Images.
Lens choice and non-traditional compositions are a key component of the layered look.
Hands Free
Tim's mastery as a beverage photographer is evident through his ability to highlight the intricate details of wine bottles, from the texture of the label to the rich hues of the liquid inside.
But most of all, we kept the experience stress free and produced the shoot with limited input from the client, save from shipping us some beautiful wine and picking selects.
MORE CASE STUDIES
IN-STUDIO LUXURY STILL LIFE CAMPAIGN
Bold, attention grabbing still life is our forté.
We took out all the stops to create the perfect ad campaign visuals to support Mondavi's groundbreaking collaboration with french porcelain manufacturer, Bernardaud, and the release of the wine industry's first NFT.
IMMERSIVE EVENT PHOTOGRAPHY
Versatility and professionalism across all genres.
Our team showed it's versatility and commitment to the success of the rebrand by translating our creative vision seamlessly from the studio to the stunning Dinner in the Vines event in collaboration with Tastemade.
DELIVERING A NEW AESTHETIC
Separating a brand from industry cliches and the compeition
We showcased the filtration process in order to lend an elevated and premium feel to something that’s invisible to most consumers, we had to show them something they’ve never seen before.