We've looked at our exploratory capabilities in Part One and stress free location productions in Part Two of the case studies for Robert Mondavi Winery.
In Part Three, we'll look at our ad campaign to support the wine industry-first NFT launch with The Robert Mondavi Winery and legendary French porcelain house Bernardaud.
ADVERTISING STILL LIFE CAMPAIGN:
The Robert Mondavi® x Bernardaud® NFT Collection
Client:
Robert Mondavi Winery
Constellation Brands
Services:
Creative Direction
Set Design
Studio Photography
Retouching
Video Post Production
We were tasked with concepting and creating key visuals to promote the launch of the wine industry first NFT alongside Gary Vaynerchuk of VaynerX.
With these mirror-finish bottles - created by the iconic porcelain manufacturer Bernardaud,
Mondavi presented us with a subject as beautiful as it was challenging.
The result is a vibrant, energetic environment full of light and reflections,
that despite being complex, still draws your eye straight to the bottle.
It even resulted in a stunning double page spread in Wine Spectator magazine.
A sneak peek behind the scenes...
MONDAVI x BERNARDAUD STOREFRONT, MANHATTAN
Merchandising inspired by our set design from the Bernardaud NFT campaign.
Inside cover spread in Wine Spectator.
(isn't it great to see images in print?)
Ready for stress free location content?
Let's talk.
LOCATION STILL LIFE CAMPAIGN:
Mondavi x Bernardaud Tablescape
To further support the collaboration between Bernardaud and Mondavi, we produced a location tablescape campaign at the Taft Gardens in Ojai, California.
Creative director and stylist Britni Wood came on board
to create a stunning tableau of florals, place settings by Bernardaud
and, of course, wines by Robert Mondavi.
The late afternoon light and lush setting provided the perfect landscape a variety of images,
from the full environment to reflective closeups of the Bernardaud goblets.
DELIVERING A NEW AESTHETIC
Separating a brand from industry cliches and the compeition
We showcased the filtration process in order to lend an elevated and premium feel to something that’s invisible to most consumers, we had to show them something they’ve never seen before.
IMMERSIVE EVENT PHOTOGRAPHY
Versatility and professionalism across all genres.
Our team showed it's versatility and commitment to the success of the rebrand by translating our creative vision seamlessly from the studio to the stunning Dinner in the Vines event in collaboration with Tastemade.
STRESS FREE LOCATION PRODUCTIONS
Our team is resourceful and collaborative.
We saw how the Mondavi and Constellation Brands resources were stretched thin - and made it our goal to have every production be as stress free and creative as possible.
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