Timeless visuals are created by breaking expectations, eliminating cliches and drawing from deep creative experience.
In this case study series, go inside our process for creating timeless content to support one of the most important rebrands in the wine industry.
The Ask
Creative director Eva Jeanbart-Lorenzotti reached out with an exciting project: the rebrand of The Robert Mondavi Winery.
Robert Mondavi pioneered winemaking in Napa in the 1960s, with a bold spirit and iconic vision.
Our task was to translate that spirit into a visual language that is as iconic as the best Mondavi vintages.
The Challenge
Let's face it, the wine industry is filled with cliches and a tired aesthetic.
Our challenge was to create and deliver a visual language for Mondavi that communicated premium positioning while avoiding wine industry cliches.
The Process
As a team, we enjoy working hands on.
Using the beautiful landscape of Ojai, California as a stand in for Napa,
our first course of action was an exploratory shoot.
This allowed us to work directly with the product to experiment with and refine multiple visual languages.
Ultimately, we created a richly sunlit and layered look that uses depth of field and lenses with specific optical characteristics to create a painterly feel, that is elegant and timeless.
THE RESULTS:
From crisp studio-style product images, to layered, brilliantly illuminated pouring shots,
we applied our vision and technical expertise to the outdoor environment.
Building on Success
Based on the successful exploratory shoot, we expanded our collaboration,
providing the Mondavi team with multiple stress free remote productions
and consistently stunning output.
Read more via the links below.
PART 2:
STRESS FREE LOCATION PRODUCTIONS
Our team is resourceful and collaborative.
We saw how the Mondavi and Constellation Brands resources were stretched thin - and made it our goal to have every production be as stress free and creative as possible.
PART 3:
IN-STUDIO LUXURY STILL LIFE CAMPAIGN
Bold, attention grabbing still life is our forté.
We took out all the stops to create the perfect ad campaign visuals to support Mondavi's groundbreaking collaboration with french porcelain manufacturer, Bernardaud, and the release of the wine industry's first NFT.
PART 4:
IMMERSIVE EVENT PHOTOGRAPHY
Versatility and professionalism across all genres.
Our team showed it's versatility and commitment to the success of the rebrand by translating our creative vision seamlessly from the studio to the stunning Dinner in the Vines event in collaboration with Tastemade.
Ready to transform your wine brand?
Let's talk.
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