In the world of cosmetics and skincare, effective product photography can make all the difference in attracting customers and driving sales. With countless brands vying for attention, it's crucial to have visually compelling images that showcase the unique features and benefits of your products.
From lighting and composition to color accuracy and post-production retouching, we will delve into the meticulous process behind creating images that not only highlight the beauty of your products but also convey their quality and effectiveness.
Cosmetics and Skincare Product Photography:
Advertising campaign for Olay Pureset launch with Grey Agency (Hongkong)
Grey's team of 3 creative directors from Hongkong had a very specific creative brief and direction for colors and theme, that we needed to execute to create a memorable campaign. It's probably why they got in touch with our agent in London Morgan Lockyer to get us on the project.
In order to execute the creative, we custom made tanks that would retain the bubble liquid. The products were raised by transparent cubes to raise it out of the liquid. Using a air compressed pump to create gentle waves that would crash against the product to give it that heroic look as if the product were floating.
Led by Tim, from lighting and composition to post-production and retouching, the team created stunning wide and clean images of the brand’s beauty line where it could be used for traditional and digital out of home advertising throughout the world
The images rolled out in airports, malls across China and was a great success. The agency was incredibly pleased with Tim's approach and personality. This is what makes working with him stress-free, and that comes with comfort and ease of knowing that he always delivers!
Ready for a 360 approach to all your content needs?