CASE STUDY: OLAY PURESET
Revitalizing beauty campaigns for a new product launch
Beauty and cosmetics product photography by commercial and advertising photographer Timothy Hogan in Los Angeles

In the world of cosmetics and skincare, effective product photography can make all the difference in attracting customers and driving sales. With countless brands vying for attention, it's crucial to have visually compelling images that showcase the unique features and benefits of your products. 

From lighting and composition to color accuracy and post-production retouching, we will delve into the meticulous process behind creating images that not only highlight the beauty of your products but also convey their quality and effectiveness.


Cosmetics and Skincare Product Photography:

Advertising campaign for Olay Pureset launch with Grey Agency (Hongkong)

Client:

Grey - Hongkong
Olay


Services:

Production
Product + Commercial Photography
Retouching

 

Grey's team of 3 creative directors from Hongkong  had a very specific creative brief and direction for colors and theme, that we needed to execute to create a memorable campaign. It's probably why they got in touch with our agent in London Morgan Lockyer to get us on the project.


In order to execute the creative, we custom made tanks that would retain the bubble liquid. The products were raised by transparent cubes to raise it out of the liquid. Using a air compressed pump to create gentle waves that would crash against the product to give it that heroic look as if the product were floating. 

 

 

Led by Tim, from lighting and composition to post-production and retouching, the team created stunning wide and clean images of the brand’s beauty line where it could be used for traditional and digital out of home advertising throughout the world



The images rolled out in airports, malls across China and was a great success. The agency was incredibly pleased with Tim's approach and personality. This is what makes working with him stress-free, and that comes with comfort and ease of knowing that he always delivers!  


 

Ready for a 360 approach to all your content needs?

Let's talk.

 

You and the team have been so incredible to work with!
-Tyler Wildermuth Senior Content Partnerships Lead, Tastemade.com
Wine event photography by Timothy Hogan in Los Angeles for Robert Mondavi Winery
Tim's team has made our lives so much easier.
-Lisa McClung, Brand Manager, Robert Mondavi Winery

 


STRESS FREE LOCATION PRODUCTIONS

Our team is resourceful and collaborative.

We saw how the Mondavi and Constellation Brands resources were stretched thin - and made it our goal to have every production be as stress free and creative as possible. 


DELIVERING A NEW AESTHETIC

Separating a brand from industry cliches and the compeition

We showcased the filtration process in order to lend an elevated and premium feel to something that’s invisible to most consumers, we had to show them something they’ve never seen before.


IN-STUDIO LUXURY STILL LIFE CAMPAIGN

Bold, attention grabbing still life is our forté.  

We took out all the stops to create the perfect ad campaign visuals to support Mondavi's groundbreaking collaboration with french porcelain manufacturer, Bernardaud, and the release of the wine industry's first NFT. 

 

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Cosmetics and beauty product photography by commercial and advertising photographer Timothy Hogan in Los Angeles
OLAY
Cosmetics and beauty product photography by commercial and advertising photographer Timothy Hogan in Los Angeles
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Cosmetics and beauty product photography by commercial and advertising photographer Timothy Hogan in Los Angeles
MAYBELLINE NEW YORK
Cosmetics and beauty product photography by commercial and advertising photographer Timothy Hogan in Los Angeles
GLAMGLOW
Cosmetics and beauty product photography by commercial and advertising photographer Timothy Hogan in Los Angeles
CHANEL
Fragrance and perfume product photography by commercial and advertising photographer Timothy Hogan in Los Angeles
MURAD
Cosmetics and beauty product photography by commercial and advertising photographer Timothy Hogan in Los Angeles
OLAY
Cosmetics and beauty product photography by commercial and advertising photographer Timothy Hogan in Los Angeles
SKINMEDICA
Cosmetics and beauty product photography by commercial and advertising photographer Timothy Hogan in Los Angeles
MAYBELLINE NEW YORK
Cosmetics and beauty product photography by commercial and advertising photographer Timothy Hogan in Los Angeles
GLAMGLOW
Cosmetics and beauty product photography by commercial and advertising photographer Timothy Hogan in Los Angeles
CHANEL
Fragrance and perfume product photography by commercial and advertising photographer Timothy Hogan in Los Angeles
MURAD
Cosmetics and beauty product photography by commercial and advertising photographer Timothy Hogan in Los Angeles
OLAY
Cosmetics and beauty product photography by commercial and advertising photographer Timothy Hogan in Los Angeles
SKINMEDICA
Cosmetics and beauty product photography by commercial and advertising photographer Timothy Hogan in Los Angeles
MAYBELLINE NEW YORK
Cosmetics and beauty product photography by commercial and advertising photographer Timothy Hogan in Los Angeles
GLAMGLOW
Cosmetics and beauty product photography by commercial and advertising photographer Timothy Hogan in Los Angeles
CHANEL
Fragrance and perfume product photography by commercial and advertising photographer Timothy Hogan in Los Angeles
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