Timeless visuals are created by breaking expectations, eliminating cliches and drawing from deep creative experience.
In this case study series, go inside our process as a commercial photo production company to create timeless content to support one of the most important rebrands in the wine industry.
The Ask
Creative director Eva Jeanbart-Lorenzotti reached out with an exciting project: the rebrand of The Robert Mondavi Winery.
Robert Mondavi pioneered winemaking in Napa in the 1960s, with a bold spirit and iconic vision.
Our task was to translate that spirit into a visual language using Tim's beverage photography prowess, to create something that is as iconic as the best Mondavi vintages.
And Tim was certainly upto meeting that task with his exceptional talent in wine and beverage product photography.
The Challenge
Let's face it, the wine industry is filled with cliches and a tired aesthetic.
Tim's remarkable journey as a commercial and advertising photographer specializing in the wine and beverage industry is a testament to his unwavering passion for visual storytelling.
Our challenge as a photo production company was to create and deliver a visual language for Mondavi that communicated premium positioning while avoiding wine industry cliches.
The Process
As a team, we enjoy working hands on.
Using the beautiful landscape of Ojai, California as a stand in for Napa,
our first course of action was an exploratory product photography shoot.
This allowed us to work directly with the product to experiment with and refine multiple visual languages. Wine bottle photography demands precision and finesse, as it involves capturing the bottle's shape, color, and label design in the most flattering way.
Ultimately, we leaned into Tim's beverage photography expertise and created a richly sunlit and layered look that uses depth of field and lenses with specific optical characteristics to create a painterly feel, that is both elegant and timeless.
THE RESULTS:
As one of the leading beverage photographers in Los Angeles, Tim was able to deliver crisp studio-style product images, to layered, brilliantly illuminated pouring shots.
Through his mastery of advertising, commercial and product photography, Tim has elevated the way beverages are presented and perceived for years. As a studio, we applied our vision and technical expertise to the outdoor environment for this project.
Building on Success
Based on the successful exploratory shoot, we expanded our collaboration,
providing the Mondavi team with multiple stress free remote commercial photography productions
and consistently stunning output.
Read more via the links below.
PART 2:
STRESS FREE LOCATION PRODUCTIONS
Our team is resourceful and collaborative.
We saw how the Mondavi and Constellation Brands resources were stretched thin - and made it our goal to have every production be as stress free and creative as possible.
PART 3:
IN-STUDIO LUXURY STILL LIFE CAMPAIGN
Bold, attention grabbing still life is our forté.
We took out all the stops to create the perfect ad campaign visuals to support Mondavi's groundbreaking collaboration with french porcelain manufacturer, Bernardaud, and the release of the wine industry's first NFT.
PART 4:
IMMERSIVE EVENT PHOTOGRAPHY
Versatility and professionalism across all genres.
Our team showed it's versatility and commitment to the success of the rebrand by translating our creative vision seamlessly from the studio to the stunning Dinner in the Vines event in collaboration with Tastemade.
Ready to transform your wine brand?
Let's talk.
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