Timothy Hogan's enduring collaboration with Movado Group Inc., the illustrious fashion conglomerate housing iconic brands like Tommy Hilfiger, Calvin Klein, MVMT, and Coach, is a testament to the enduring bond between craftsmanship and vision.
Movado's commitment to high-end products necessitates visuals that resonate with the inherent value of their offerings. This is why they retain Tim's expertise as a jewelry photographer.
Commercial + Product Photography:
Series of Advertising Product shots for Tommy Hilfiger, Calvin Klein & MVMT
Movado's aspiration is to establish a roster of trusted external photographers for their seasonal campaigns, encompassing new releases, limited editions, and diverse promotional endeavors. The objective is clear: secure partners who not only comprehend the brand's essence but can elevate it visually.
Finding creative partners who not only understand the brand but also align with its aspirations is no small feat. With Tim's extensive 25-year experience collaborating with top brands, Movado identified him as the ideal candidate to bridge this gap for their commercial and advertising photography.
He spends the time getting to know the people behind the brand and what they want to achieve per campaign. The relationship is solidified by the quality that Tim delivers but the ease of working is most important here, and that comes with the trust Tim has generated over the years as a jewelry and product photographer who understands the goals of the brand.
Timothy Hogan Studio shoots with Movado regularly sometimes up to 5 times a year. The real eye opener is how references within Movado Inc. all understand how working with Tim is a collaborative process and that he is an active part in conceptualizing the entire commercial still life photography project and representing each brand’s aesthetic.
This case study serves as a testament to the power of creative problem-solving, advanced technology, and effective collaboration in delivering outstanding results for advertising campaigns. By leveraging his understanding of client needs, Timothy Hogan Studio and its partners were able to set a new standard for excellence in the industry.
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