BRINGING TASTE TO THE SPOTLIGHT
When Supergood PDX reached out on a Friday afternoon with an important brief for Sam Adams,
we were halfway out the door on a trip to Japan.
But a challenge like this—tight timeline, high visibility, technical complexity—is exactly where we thrive.
Our task? Launch the new Sam Adams American Light beer with a bold,
high-speed visual story timed to the peak energy of March Madness.
Historically, Sam Adams has leaned into quirky Boston characters for their advertising.
This time, the ask was: make the beer look delicious.
We went all in.
Client:
Samuel Adams / Boston Beer Company
Agency:
Supergood PDX
Services:
Production
Set Design
Custom Rigging
Motion Control
High Speed Cinematography
Stills Photography
WATCH THE SPOT
From prep to pour—cinematic storytelling that’s as crisp as the beer itself.
GO BEHIND THE SCENES
We shot over two days at Optimist Studios, Los Angeles, using:
🎥 Phantom VEO 4K for fluid, cinematic motion
📸 Fuji GFX100 + Konica Hexanon PL lenses for consistent look across stills and motion
🔍 DZO Zoom Probe Lens for a first ever “bottom-of-glass” hero shot with synchronized zoom
🦾 Bob the Robot for Motion Control
💡 Aputure and Nanlux LEDs, with Godox Reflectors paired with practicals and printed translight backdrops
Ready for a 360 approach to all your content needs?
Let's talk.
CREDITS:
Client
Client: Sam Adams
Agency: Super Good
Group Creative Director: Austin Cresswell
Art Director: Trevor McIrvin
Sr. Producer: Quinn Faino
Crew
Director & DP: Timothy Hogan
Producer:Josh Woolf
Phantom Op: Drew Lauer
SPFX: Jeremy McCarter
Robot Engineer: Carlito MD
Gaffer: Eli Tahan
Key Grip: Axel Forno
Drink Specialist : Micah Morton
Drink Specialist Asst: Daniela Swamp
Set Designer: Britni Wood
Swing/PA/BTS: Katrin Pako
PA & Crafty: Emily Lobsenz
Studio: Optimist Studios, Los Angeles
Post / Color: Therapy Studios
Editor: Shannon Albrink
Assistant Editor: Leo Ortega
Colorist: Omar Inguazo
Sound Designer/Mixer: Dillon Cahill
Flame Artist: Federico Saccone
Executive Producer: John Ramsay