“Our goal was to reimagine the Avión experience - daring and sophisticated,
iconoclastic, and unapologetically itself.”
- Timothy Hogan
A New Tequila Aesthetic
How do you differentiate in beverage? Especially in tequila, where brands have a habit of rehashing the same old cliches - agave fields, smiling farmers, and celebrities.
Avión wanted their campaign to be wildly different. Ogilvy Chicago approached us to infuse the brand with a modern Mexican aesthetic that would boldly separate them from their competition.
Differentiation Through Innovation
One thing that sets Avion’s Cristalino tequila apart is their unique filtration process. But in order to lend an elevated and premium feel to something that’s invisible to most consumers, we had to show them something they’ve never seen before.
This led us to invent two custom rigs, enabling us to produce unique, original liquid shots and highlight Avión’s crystalline clarity in a brand new way.
Creating A Complete Brand Aesthetic
To create a seamless experience for both agency and client, we collaborated with lifestyle director Jimmy Marble's team - ensuring our slow motion liquid intercut dynamically with their location footage.
MEET: THE NEW AVIóN
Good things happen when working with a brand as passionate as Avión.
This project was a full expression of all the things we love to do - solve tough problems; build inventive rigs and sets; and achieve a final product that is dynamic, mesmerizing, and stunningly beautiful. And we had a lot of fun!
The Result: It's Different Up Here
"Thank you Timothy for the collaboration and beautiful direction you brought to this campaign. We could not have done it without you!"
- Maggy Lynch-Hartley | Executive Producer at Ogilvy Chicago